Buyers now check businesses with ChatGPT, Claude, Perplexity and Gemini before they ever get in touch. If the answer misses you, muddles you or recommends someone else, the enquiry simply never arrives. The Blueprint shows you exactly what assistants say about you, and what to do about it.
When someone hears about you at an event, gets your name from a friend, or searches for what you do, their first stop is less and less a page of blue links. An ordinary Google search now leads with a Gemini powered AI answer for many questions before any links appear, and more people skip the links entirely and ask an assistant directly. One question, one confident answer back. Whether you're in that answer is now something you can measure.
of business buyers now use AI tools while researching a purchase
AI assistants now sit level with web search and personal recommendation as the way buyers discover suppliers
of clicks vanish from the top Google result when an AI summary appears above it
The upside is just as real. Semrush found that visitors who arrive from AI answers are worth around 4.4 times more than traditional search visitors. Fewer clicks, far warmer ones. The businesses that assistants describe accurately are the ones that collect them.
Here is the moment that matters. Someone quietly checks an organisation out before they donate, apply or get in touch. Press play to watch how that moment goes wrong.
The names are invented and the competitors blurred on purpose, but the pattern is real. Your audit replaces this example with your actual answers, tested across ChatGPT, Claude, Perplexity and Gemini. an example, but a familiar one
Press play to watch them appear.
Nothing about who they help, what changed because of them, or why a corporate partner should feel confident backing them.
One sentence steers a local gift towards national charities, and nobody at the trust will ever know the conversation happened.
The assistant describes the charity as it was in 2021. Everything they've built since is invisible, and the reader has no way to know.
of professional services buyers have ruled out a referred firm before ever speaking to it, based on what they found when they checked it out. That checking now includes asking an AI. Hinge Research Institute
A lost enquiry from a bad AI answer leaves no trace. No missed call, no bounce in your analytics, nothing to spot. The first symptom is just a quieter month.
Recommendations and word of mouth now get checked through an assistant before anyone calls. A vague or muddled answer quietly hands your warmest leads to whoever the assistant names instead.
What assistants say about you comes from specific, testable signals. Without measuring them first, content and SEO spend is publishing and hoping. The audit turns it into a ranked list.
Get described accurately and recommended confidently, and that same checking behaviour becomes inbound work that arrives already half convinced.
The AI & SEO Visibility Blueprint is a fixed price audit of your website. Each level includes everything in the level before it, and each ends in a written report ranked by impact. Pick the depth that fits.
For businesses that want the full plan to win modern search
Understand your buyers' whole journey and get the plan to win it.
For teams planning content, blogs and case studies
See exactly where competitors beat you, in Google and in AI, and where content effort will actually pay back.
For a clean baseline before anything else is spent
Find what is silently holding the website back.
Every level includes everything in the level below it. Prices are fixed, one-off and per website. Follow up audits in later years start at roughly half these prices.
Every report ends with a ranked list. Pick how it gets delivered.
A one off project that knocks out the top findings. We scope it, you approve the price, we get on with it.
Any blueprint levelThe roadmap spread across the months. We ring fence time in your support retainer and work through the list at every planning call.
Standard retainer or aboveResearch led content drafted with AI and polished by a professional copywriter, aimed at the gaps and keywords your audit found.
Needs Strategic or aboveBoth ongoing routes include a free progress review at month 12 against your blueprint baseline.
Every level ends in plain English deliverables written for whoever runs the business, not a development team.
When the findings land, we can implement them for you. Take the top issues as a one off project quoted from the report, ring fence retainer time to work through the list monthly, or point the content engine at the gaps. And worst case, the report gives you everything you need to do it yourselves.
We're a nine person team in Edinburgh and we've been looking after WordPress websites since 2010. Small enough that you know everyone by name, experienced enough that your website's weird problem is one we've seen before.
Everything we found, ordered by impact on your visibility, with recommended fixes in plain English.
All levelsThe searches and assistant answers where competitors currently take your buyers, alongside the opportunities.
Strategic and aboveA prioritised roadmap with 3, 6 and 12 month milestones covering content, technical work and reputation signals.
Full VisibilityHosting, security, manual updates, monitoring and plain English reporting, from £89 a month.
See the care plans Support RetainerContent edits, small fixes, new sections and the questions in between, with hours that pool across your websites.
See the support retainerBook a 30 minute discovery call to scope your visibility plan. We'll talk through which blueprint level fits your business, what the monthly options look like, and which combination makes sense.
Book a discovery callor email hello@jellyhound.co.uk
Blueprint prices are one-off and per website. Already on a Penthouse care plan? The Strategic blueprint and 60 minutes of monthly technical fixes are included in your tier.
Figures cited on this page come from Ahrefs (2025), Semrush (2025), Sopro buyer surveys (2025 to 2026), the Hinge Research Institute and a 2026 multi study analysis of business buyer research habits.
